Zarura Community

reviving Zimbabwean heritage and culture through storytelling.

Zimbabwe // Non-Profit

Brand Identity. Audio Branding. Concept Development.

In the new world of cinema and digital entertainment. It's easy to forget the beauty, authenticity and origins of true storytelling. In Zimbabwe, it used be around a cosy fire, circling the orator with great anticipation and a palette ready to digest the strange, funny and heart wrenching. Formerly FOSOA, Zarura for Zarura Community created, developed and released a Pilot episode of Ngano DzaSweet Mama.

Radio is one of the most powerful means of information and entertainment in Zimbabwe. From concept development to brand Identity and an audio signature. We worked to position Ngano DzaSweet Mama as the new standard in authentic Zimbabwean storytelling.