ideas

Read our ideas, brand opinion pieces and general thoughts about the world of branding.

Read our ideas, brand opinion pieces and general thoughts about the world of branding.

What really is branding?

What is branding? A brand is who you are. Not what your audience thinks you are. Because a brand is intrinsic in nature.

read this article

When Should You Rebrand

Before we explore reasons when should you rebrand, we need to establish what branding is.

read this article

"The work they did for me perfectly conveys my brand values. I have already received so much positive feedback"

Cecile Rayssiguier | Founder | Merakin

Rethinking TelOne Zimbabwe

Evolving the visual identity for TelOne Zimbabwe to communicate history and confidence. Let's explore.

Read More

Mukuru Money Transfer Rebrands

Mukuru change its logo, goes through a branding exercise and announced Crystal Palace FC, United Kingdom as a sleeve sponsor.

Read More

Difficult Customers

In business, it is an inevitable fact that one has to deal with a difficult customer at some point — at least 5-10 % of customers will be ‘quite a challenge’.

Read More

Customer Experience

Customer Experience is the way a brand handles or treats their customer before, during and after using their product or service.

Read More

Business vs Brand

In this article we are going to discuss and explain the essential difference between a Business, Brand and Marketing.

Read More

Rethinking ZTN

ZTN Zimbabwe requires a brand identity and visual language that unifies all sub-brands, increases brand recognition and further set it apart from its competition.

Read More

Rethinking A Lux Brand

Fine Urban Interiors pays incredible attention to detail. However, their current identity disconnects the brand identity. Let's explore a solution.

Read More

Rebranding Zimbabwe.

Brand new Visual identity for Zimbabwe. This is Rebranding Zimbabwe — a nation that has seen difficult times. In the midst of it all — hope is essential.

Read More

Brand Storytelling

Genuine brand storytelling is not new thinking at all. In fact, the world’s greatest brands we know and love today, have been living their brand story.

Read More

Importance Of Branding For Your Business

To help you better understand and answer the question of what is the importance of branding for your business, let me put it in a very real analogy.

Read More

Brand Influence. Power.

For you to leverage your brand influence, you need to be a brand of integrity and character. The onus is on you, to be the hero.

Read More

Minority. People Branding.

The use of the word minority conjures up images and an understanding of being insignificant or lesser in importance.

Read More