ideas

Read our ideas, brand opinion pieces and general thoughts about the world of branding.

Read our ideas, brand opinion pieces and general thoughts about the world of branding.

How To Design A Great Logo: What Is A Logo?

For this article, you will learn what a logo is. Before you can engage is effective logo design, you need to understand what a logo is.

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Don’t Sell Emotions. You Will Hurt Your Brand.

Sell Emotions, Not Products. This is a drastically flawed philosophy — that will, in the long-run, hurt your brand image and reputation.

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"The work they did for me perfectly conveys my brand values. I have already received so much positive feedback"

Cecile Rayssiguier | Founder | Merakin

The Benefits Of Good Brand Systems

We all crave consistency in life. It makes our lives simpler and easier to navigate. We experience what is known as cognitive overload when there is too much information to process. Good brand systems help you maintain consistency, stay organized, scale easier and be more efficient.

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Rethinking Eat n’ Lick

We worked on the logo redesign, brand positioning and messaging concept for the Eat n' Lick brand. Making their identity more relatable and distinct.

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Brand Customer Relationship

Brand Customer Relationship is a form of Relationship Marketing. This relationship between a brand and a customer is unique, because it's beneficial for both.

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What really is branding?

What is branding? A brand is who you are. Not what your audience thinks you are. Because a brand is intrinsic in nature.

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When Should You Rebrand

Before we explore reasons when should you rebrand, we need to establish what branding is.

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Rethinking TelOne Zimbabwe

Evolving the visual identity for TelOne Zimbabwe to communicate history and confidence. Let's explore.

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Mukuru Money Transfer Rebrands

Mukuru change its logo, goes through a branding exercise and announced Crystal Palace FC, United Kingdom as a sleeve sponsor.

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Difficult Customers

In business, it is an inevitable fact that one has to deal with a difficult customer at some point — at least 5-10 % of customers will be ‘quite a challenge’.

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Customer Experience

Customer Experience is the way a brand handles or treats their customer before, during and after using their product or service.

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Business vs Brand

In this article we are going to discuss and explain the essential difference between a Business, Brand and Marketing.

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Rethinking ZTN

ZTN Zimbabwe requires a brand identity and visual language that unifies all sub-brands, increases brand recognition and further set it apart from its competition.

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Rethinking A Lux Brand

Fine Urban Interiors pays incredible attention to detail. However, their current identity disconnects the brand identity. Let's explore a solution.

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Rebranding Zimbabwe

Brand new Visual identity for Zimbabwe. This is Rebranding Zimbabwe — a nation that has seen difficult times. In the midst of it all — hope is essential.

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Brand Storytelling

Genuine brand storytelling is not new thinking at all. In fact, the world’s greatest brands we know and love today, have been living their brand story.

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Importance Of Branding For Your Business

To help you better understand and answer the question of what is the importance of branding for your business, let me put it in a very real analogy.

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Brand Influence. Power.

For you to leverage your brand influence, you need to be a brand of integrity and character. The onus is on you, to be the hero.

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Minority. People Branding.

The use of the word minority conjures up images and an understanding of being insignificant or lesser in importance.

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