ideas

Read our ideas, brand opinion pieces and general thoughts about the world of branding.

Read our ideas, brand opinion pieces and general thoughts about the world of branding.

Business vs Brand

In this article we are going to discuss and explain the essential difference between a Business, Brand and Marketing.

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Mukuru Rebrands

Mukuru, one of Africa’s fastest growing financial services brand rebrands and announces as sleeve sponsor of Crystal Palace FC.

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"The work they did for me perfectly conveys my brand values. I have already received so much positive feedback"

Cecile Rayssiguier | Founder | Merakin

Difficult Customers

In business, it is an inevitable fact that one has to deal with a difficult customer at some point — at least 5-10 % of customers will be ‘quite a challenge’.

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Customer Experience

Customer Experience is the way a brand handles or treats their customer before, during and after using their product or service.

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Rethinking ZTN

ZTN Zimbabwe requires a brand identity and visual language that unifies all sub-brands, increases brand recognition and further set it apart from its competition.

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Rethinking A Lux Brand

Fine Urban Interiors pays incredible attention to detail. However, their current identity disconnects the brand identity. Let's explore a solution.

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Rethinking TelOne

The government seeks to present TelOne Zimbabwe & NetOne as a single entity for privatization, there is a visual redesign opportunity. Let's explore.

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Rebranding Zimbabwe.

Brand new Visual identity for Zimbabwe. This is Rebranding Zimbabwe — a nation that has seen difficult times. In the midst of it all — hope is essential.

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Branding Your Startup.

Startup branding has become a bit of a buzz word lately. In this article, we will talk about what branding your startup means for you and your business.

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Startup Brand Storytelling.

Startup brand storytelling is becoming the new craze. With marketers forging stories in an attempt to win the hearts of audiences.

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Importance Of Branding For Your Business

To help you better understand and answer the question of what is the importance of branding for your business, let me put it in a very real analogy.

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Brand Influence. Power.

For you to leverage your brand influence, you need to be a brand of integrity and character. The onus is on you, to be the hero.

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Minority. People Branding.

The use of the word minority conjures up images and an understanding of being insignificant or lesser in importance.

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