What is branding? A brand is who you are. Not what your audience thinks you are. Because a brand is intrinsic in nature.

Before we explore reasons when should you rebrand, we need to establish what branding is.

Evolving the visual identity for TelOne Zimbabwe to communicate history and confidence. Let's explore.

Mukuru change its logo, goes through a branding exercise and announced Crystal Palace FC, United Kingdom as a sleeve sponsor.

In business, it is an inevitable fact that one has to deal with a difficult customer at some point — at least 5-10 % of customers will be ‘quite a challenge’.

Customer Experience is the way a brand handles or treats their customer before, during and after using their product or service.

In this article we are going to discuss and explain the essential difference between a Business, Brand and Marketing.

ZTN Zimbabwe requires a brand identity and visual language that unifies all sub-brands, increases brand recognition and further set it apart from its competition.

Fine Urban Interiors pays incredible attention to detail. However, their current identity disconnects the brand identity. Let's explore a solution.

Brand new Visual identity for Zimbabwe. This is Rebranding Zimbabwe — a nation that has seen difficult times. In the midst of it all — hope is essential.

Genuine brand storytelling is not new thinking at all. In fact, the world’s greatest brands we know and love today, have been living their brand story.

To help you better understand and answer the question of what is the importance of branding for your business, let me put it in a very real analogy.

For you to leverage your brand influence, you need to be a brand of integrity and character. The onus is on you, to be the hero.

The use of the word minority conjures up images and an understanding of being insignificant or lesser in importance.