We help Zimbabwean brands — think different, and be seen.

We help Zimbabwean brands — think different, and be seen.

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Facebook | Econet Wireless | Telecel

‘Zarura’ is a Zimbabwean word that describes, in its simplest form, the idea of opening. From enlightenment and understanding, to opening physical things. We are a branding studio in Harare. We collaborate with Zimbabwean brands to define and articulate value. From brand strategy and positioning, to brand experience design.

Our team has over 30+ years combined experience, collaborating with local and international brands. Both for consumer and enterprise markets. We have also managed accounts that grew revenue to US$500,000 per year.


Learn more about what drives us as a team. See our values.

John Murinye — ZARURA Partner

Lead Consultant

Kudzai Mushori — ZARURA Partner

Client Partner Lead

Brand Strategy

What brand strategy means?

Every brand is ultimately driven by a unifying purpose, that will help them connect with their audience and realize a better world. Through strategy, we seek to not only understand the brand, its audience and market, but also discover ways to improve its sales and overall impact in the community. Both in the short and long-term.

Strategy Tools

Brand Purpose
Audience Discovery
Brand Roadmap
Brand Naming
Brand Architecture & Portfolio

Brand Positioning

What brand positioning means?

Brand competitiveness is a result of not just knowing your audience and market, but differentiating yourself enough to been seen and clearly understood. How you speak and express yourself as a brand is important for effective brand connections.

Positioning Tools

Brand Tone Of Voice
Brand Messaging
Brand Activation
Brand Differentiation
Market Discovery

Brand Experience

What brand experience means?

Great experiences are what make customers return or not. Good design is an essential component of great brand experiences. Together, we help brands define and nurture those experiences. From your logo to digital and motion.

Experience Tools

Logo Design
Visual Design Systems
Packaging Design
UX/UI Design
Brand Film

How We Do It


We always seek — first, to deeply understand the worlds of our client partners and their audiences/customers. This starts with a conversation and looking through data.


With a good understanding of the brand, position and people, we then define and identify ways to achieve their goals.


Finally, we embark on the journey of delivering value, through all the capabilities mentioned above.

"Guided, challenged and helped us think differently about our brand."

"Guided, challenged and helped us think differently about our brand."

Iphi Mhlanga | Co-Founder & CEO | Xpensi